#You in my business how to#

#You in my business how to#

Speaking of online visibility, how strong is yours? Find out in 90 seconds with the free LOCALiQ Website Grader! How to sign up for Google My BusinessĪ free tool that turns my Business Profile into a power marketer for my business? Where do I sign up? Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is essential for any business trying to maximize visibility in their local market. SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Be sure to manage them through your Google My Business dashboard. Reviews and responses appear on your Business Profile. Make sure to incorporate them naturally just as you would with any other SEO strategy. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. How do you use Google My Business for local SEO? Well, since optimizing for Google is essentially optimizing for searchers, it all comes down to the same three things: targeting, quality of information, and trust. Just as you (or your agency) would use a content management system like WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.īut there needs to be information to prioritize and keywords to embolden in your profile in the first place. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Google My Business can help you optimize your Business Profile to show up in the coveted 3-Pack. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts.

There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. Let’s cover the four core ways you can use this Google My Business to make your profile on Google listing a better local marketing tool. So we’ve established that Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness. How to use Google My Business for local marketing By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next. That is where Google My Business comes in. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects. What this means is, a Business Profile can exist on its own, apart from a Google My Business account. The Business Profile may also get populated with information that Google pulls in from across the web. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. All that Google requires is the business name, location, and category. Creating a Business Profile is the same thing as adding a place to Google Maps-which is something that anyone (including a random stranger or an automated listing generator) can do.